With the relaunch as Spotify for Artists, the platform has broadened its scope beyond just music data, and will also serve as artists’ new home for everyone they need from the service. And it can inform artists about what other bands and musicians their fans like, which helps artists figure out who to collaborate or tour with, for example.Īnd, of course, it will give data on listens – a figure that gets updated in real-time as the artist’s music plays – as well as song data, playlist data, and notifications when fans add a track to their playlists. It shows which Spotify features fans are using to discover and play an artist’s songs – something that can help with crafting promotions and partnerships. The new dashboard, like Fan Insights before, will offer data on an artist’s music and their fans including demographic details like age, gender and location. Today, Spotify is taking the beta label off this service – which is now rebranded as “Spotify for Artists” – and making it accessible to all artists and management teams.

On that latter front, Spotify released a data dashboard called Fan Insights in late 2015, allowing artists to see how well their music is performing on the service. In the battle to lure artists to its platform, Spotify has used exclusives, free advertising, the promise of more listeners, and open access to data artists care about, like number of fans and listens.

Spotify for artist dashboard